Sweetest Day is an original American holiday not based on any group’s religious tradition. It’s simply a reminder that a thoughtful word, deed, or small gift enriches the life of the recipient as well as the person giving it.
The idea caught on with movie celebrities during the early days of the talkies. Starlets like Theda Bara, who was known as a “bad girl” of film, was often seen distributing candy to people attending movies or plays as well as giving treats to patients in hospitals.